Effective Date: 12 August 2025

This Privacy Policy outlines how SM Digital collects, uses, maintains, and discloses information collected from users of the https://smdigital.africa website and any associated services, including our WhatsApp communication channel. This policy is governed by the laws of South Africa, including the Protection of Personal Information Act (POPIA), 4 of 2013.

1. Our Commitment to Your Privacy

SM Digital is dedicated to building a sovereign digital landscape to reshape Africa's possibilities. We are committed to protecting the privacy of our website visitors and service users and ensuring that your personal information is collected and used appropriately, lawfully, and transparently. This policy sets out how we handle the personal information we collect.

2. What is Personal Information?

Personal information includes any information that can be used to identify a living individual or an existing juristic person. This can include, but is not limited to, names, contact details, and online identifiers.

3. Information We Collect

We may collect the following personal information:

  • Information you provide to us directly:
    • Through our website's contact form, we collect your Name, Email Address, Phone Number, and the Organisation you represent.
    • When you interact with our WhatsApp bot, we may collect your name, phone number, and the content of your messages to us.
  • Information we collect automatically:
    • Google Analytics: We use Google Analytics to understand how our website is used. This service collects information such as your IP address, browser type, the pages you visit, and the time you spend on our site. This data is aggregated and anonymised where possible and helps us improve our website and services. Please note that the use of Google Analytics may involve the transfer of your information to servers located outside of South Africa.
    • Cookies: Our website may use "cookies" to enhance your experience. Cookies are small text files stored on your device. You can set your web browser to refuse cookies or to alert you when cookies are being sent.

4. How We Use Your Information

We collect and use your personal information for the following purposes:

  • To respond to your inquiries: We use the information from our contact form and WhatsApp bot to communicate with you and address your requests.
  • To improve our website: Information from Google Analytics helps us understand user behavior and improve the content and functionality of our site.
  • To fulfill our mission: In line with our goal to build digital solutions for Africa, we may use anonymised data to analyze trends and challenges.

We will only process your personal information for the specific purpose for which it was collected.

5. Consent

By using our website, submitting your information through our contact form, or interacting with our WhatsApp bot, you are providing your voluntary and informed consent to the processing of your personal information as described in this policy.

6. Data Storage and Security

We are legally obliged to provide adequate protection for the personal information we hold. We take reasonable technical and organizational measures to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. This includes securely storing records and ensuring that they are accessible only to authorized individuals.

7. Sharing Your Personal Information

We do not sell, trade, or rent your personal information to others. We may share your information with trusted third-party service providers who assist us in operating our website and conducting our activities, such as Google for analytics services. When we contract with third parties, we ensure they are bound by confidentiality and privacy obligations to protect your information.

Our use of WhatsApp for communication means that your data is also subject to WhatsApp's privacy policy. The use of this platform may involve the transfer of your information across borders.

8. Your Rights

Under South African law, you have the right to:

  • Request access to the personal information we hold about you.
  • Ask us to update, correct, or delete your personal information.
  • Object to the processing of your personal information.
  • Withdraw your consent for us to process your information at any time.

To exercise any of these rights, please contact us using the details provided below.

9. Children's Information

Our website and services are not directed at children under the age of 18, and we do not knowingly collect personal information from them.

10. Changes to This Privacy Policy

SM Digital has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the top of this page. We encourage you to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect.

11. Contacting Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: admin@smdigital.africa

chevron-up